Traffic refers to the number of visitors or users who visit a website. It is a measure of the popularity and activity of a website and is important for website owners and marketers to monitor and analyze. Traffic can come from a variety of sources, including organic search results, direct visits, referrals from other websites, and social media. The volume and quality of traffic can impact a website's search engine ranking, revenue, and overall success. Website owners and marketers often use various tools and strategies to increase their website's traffic, such as search engine optimization (SEO), content marketing, social media marketing, and paid advertising.